How to Use "Fear of Missing Out" to Supercharge Your Copy
Published: Wed, 08/10/22
You're going to love adding this swipe file sample to your library.
Here's why.
It takes Fear of Missing Out (FOMO) to the next level.
What makes me say this?
Because we ran this email for years and our prospects did a swan dive to the order form over and over and over.
REASON:
If the investors did not ACT NOW they would miss out on the wealth and riches these fast moving stocks were offering them.
This email promotion was called Pop the Champagne Bottle and Book Your World Cruise.
The intro/headline was just as powerful.
5 More Tech Stocks to Declare Blockbuster Earning: Buy Now. You have 7 days.
Cha-ching.
Fact is, learning which stocks that are going to declare blockbuster earnings is like hitting the jackpot for investors.
That's because every investor on the planet wants to get ahead of Wall Street.
The specialized
information/analysis our editor possesed offered our prospects the opportunity to buy before the big money jumped in.
As you'll see in this email example, I offered proof-point after proof-point that these five companies were on the verge of exploding.
So it's no wonder readers salivated at the thought of banking 200%, 300% even as much as 1000% gains.
That's because I walked the reader though the background on each one of these trades, blending the combination of facts and forecasts that
made buying these stocks NOW a no-brainer.
I gave them everything they needed to make a buying decision--except one small item.
The names of these five trades.
That, they would get, ONLY when they subscribed to the publication.
And boy did they sign up.
Not only would they get the names of these trades, but they were also guaranteed 50% profits or they would received a full refund.
So there was NO WAY they could lose.
I made sure of that!
Which is why we continued to roll this promotion out after every earnings period for years, simply switching out the stocks.
It was this outline that I used to formulate a number of fast moving FOMO stock emails that had readers buying with both hands.
How could they not?
As I wrote in this profit-packed email...
Given these companies’ average 12-month 430% gains, I’d be disappointed if each of these companies didn’t jump another 50% in the next 90 days.
Look...
I don't know where you are in your copywriting journey, but I do know this:
My copy has sold over $100 million in subscriptions using my $1 Million Copywriting Formula.
If you can use my outline here, you could enjoy the same successes.
That's been the secret to my successes--collecting a number of winning examples, putting them in my library of samples, and then mining them for
ideas, headlines, arguments, transitions and calls-to-action.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.