If you REALLY want to make the big bucks as a copywriter, you will want to sell the high-ticket items.
After all, the higher the price, the higher the commission!
In my ultimate upsell swipe, you'll see firsthand how I take existing buyers from $99 to $997.
As you are about to discover, it's not as difficult as it may seem.
The reason is simple:
You are not selling a cold customer, but a warm body.
In some cases, a raging fan!
Your job is to show the reader how they will get 1000 times the benefits for 1/10th the cost.
The reason I say "show" vs "sell" is because the reader is already in your universe. They already know you.
You are simply going to demonstrate a new product in a professional and consultative way--all while making the benefits so appealing you get them salivating by the time they get to the order form.
That is what you will see in my multi-year control for Cabot's Stock of the Week, How to Turn $10,000 into $640,000.
It all begins with the powerful headline "Turn $10,000 into $640,000."
It is at that point that I begin to walk the reader down the page to the order form by
Painting the dream
Countering the skepticism
Explaining the mechanism, and
Proving the system works over and over and over
All in a very personal way or what a call, "from a friend to a friend."
The fact is that people like to buy from people they like and trust.
As you see in this one swipe, my tone offers "a guiding hand they can trust."
And that's a MUST when it comes to selling high-ticket offers.
If you are too salesy, they will reject your offer out of hand.
REMEMBER with high ticket upsell offers, the last thing you want to do is ruin the trust they have already placed in you.
The tone you will find in "Turn $10,000 into $640,000" maintains that delicate balance, because we are, for some, beginning with an unbelievable promise!
Yet, through each one of my proof-points, I show that it's quite possible, by simply signing up for the advisor's time-proven and battle-tested advice.
So, exactly, are the clients getting for $997 that they are not getting for $99?
That's s the real beauty of Cabot Stock of the Week.
They are getting all the top picks from across all seven of his publications!
So instead of paying $2744 a year to subscribe, they are getting this for $997.
Or, as I put it, just $ 3 a day!
All backed by a 100% money-back guarantee.
That is what you will see when you add my ultimate upsell swipe to your library.
You'll see exactly how I execute this offer, including how I:
Create a believable offer
Connect the dots from past wins to future profits
Continue to reinforce the reputation of the editor
Deliver a profit promise that guarantees great results
Give away a sample of what the reader is receiving as a new member
Layer the benefits in a way that multiplies their value 100 times
Break the cost of this service down to just $3 a day
Create a supply/demand squeeze for this product by limiting it to just 27 subscribers
In other words, if you want to be a part of this special/higher profit opportunity, you better act now--before all the spaces are taken!
As you'll see, it contains a complete lesson in upselling--featuring some of the most powerful and persuasive copy I have ever written.
It's not just the copy I want you to look at, it's the organization, transitions, proof-points, and subscriber benefits.
As I mentioned earlier...
In order to get your existing low-end clients to dig deep and run their credit card for $997, you have to do a whole lot of guiding and hand holding.
In other words, you have to make the case that this product not only will deliver you the secret stocks that will make you rich but has done it for years.
As you review this piece, you will see proof-point after proof-point that makes the case that this trading advisory could make you rich--without any complicated strategies.
My promotion, How to Turn $10,000 into $640,000 does just that.
It gets you thinking right from the start about how to make a killing in the markets for less than $3 a day.
While I can't reveal how much money this one brought in, I can tell you this: It was a control for a very long time, for which I was paid A LOT of money!
That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies.
Why just 20 copies?
The reason is simple: If I gave this out to the entire world, then everyone and their brother would possess these secrets.
By limiting its distribution, then you will be able to maintain an advantage over your competitors.
If you would like a complete lesson in turning $99 buyers into $997 buyers, this is one swipe I would definitely make sure you add to your swipe file.
You see...
Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to act quickly.
Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
