This was one of the craziest email offers I ever created.
It launched a bold new high-end publication Platinum Growth Club that actually paid subscribers $11, 294 to cancel their previous subscriptions to join.
Yes, it was a crazy offer to be sure.
But one that worked like gangbusters, upselling existing clients to this $6,776 a year investing and trading service.
I can't tell you how exciting it was for me to see this email offer rolled out week after week and see all the orders roll in.
After all, at 5% commission, I made over $100 K!
I used this same model to sell another service with similar results.
Yes, crazy offers do work--when you know how to execute them.
That, my friends, is what you will learn in this blockbuster email I wrote over 10 years ago.
The key to its success came down to a simple kindergartner mathematical equation.
One where the reader could see quite clearly how it simply made sense to cancel all publications and get all four of the editor's services for FREE, as part of an incredibly special club.
As copywriters, we all talk a lot about creating win/win situations. In my opinion, this was the ultimate win/win.
Just look at this:
The client got as much as $11,294 for canceling their subscriptions, got all four of the editor's services FREE plus another service never offered before--all for $6,776.
How could the reader possibly say no?
They couldn't--thanks to my 'reason why' copywriting approach that spelled out line-by-line what this was a great deal for the client.
I explained, quite clearly why this crazy offer was not dumb... how it provided the reader with the most profitable tool he ever created... how the extra profits made the cost of the service look like chump change.
It was a concept that was so simple, that I have to pinch myself because I wrote the whole thing in about two days.
Thanks to my $1 Million Copywriting Formula that I had perfected over the past two decades, taking winning ideas from other promotions and then blended them into this one.
So when I said "We've made joining easier, risk-free, and a whole lot cheaper than subscribing to our individual advisories" the readers could see it as plain as day.
REASON:
Because I pointed out every single detail that made this such a winning offer.
Once you see this simple math equation, you'll be able to do something similar when you are trying to upsell your clients.
This email was so powerful and profitable, that I never shared it before.
The reason was simple: I didn't want my competitors to use my winning formula against me.
But now that I am retired, my next goal is to create a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to create million-dollar marketing campaigns more effectively than any other copywriting method on the planet.
You'll see exactly how I did it in this multi-million dollar email that sold Louis Navellier's Platinum Growth Club.
You'll discover how I:
Walk the reader down the page line-by-line by simply explaining the math of this crazy offer
Show the reader why it's good business to refund $11,294 and give them all FOUR of his services FREE.
Prove beyond doubt how this new service will have clients swimming in profits in 2012.
And as you will read, that's really the master key to this multi-million dollar email's success.
You see, nobody buys unless they believe.
This is why I eliminated every single objection to saying "no" throughout this email as I wrote it virtually line-by-line.
This was, I think, one of the greatest offers I ever created and the results speak for themselves.
You'll see exactly the magic behind it in the Crazy Upsell Email that Made over $2 Million.
As you’ll see, it’s copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest value swipes in my collection.
That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies.
If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, I would act on this now.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to act quickly.
If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, this would be it.
Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
