This email promo was one of my best, most consistent control emails for Jon Markman's Trader's Advantage.
That's because this message, along with additional new leads, was the control for close to four years.
The secret to its success?
A simple methodology anyone could profit from in less than 10 minutes a week,
Verifiable proof the system worked,
A special introductory offer that guaranteed you 50% profits or you did not pay a dime.
This thing was MONEY!
That's because it offered everything--and I mean EVERYTHING--both new and seasoned stock and options traders were looking for: quick and easy-to-follow trades.
In other words, a plug-and-play/cut-and-paste trading system in which all the trader had to do was follow the system and make money.
And the track record (social proof) simply bore this out.
As you'll see in this video breakdown, I use a number of my techniques that drive the reader directly to the order form.
Cookie and the dog
(Give them what they want)
The Jackson Five
(ABC, it's EASY)
Wizard of Oz
(Walk them down the yellow brick road)
The MacGyver
(Tell them EVERYTHING but the secret)
The copy makes it so effortless to make money, all you need was an internet connection and the desire to grow 50% richer every month.
As you'll discover, the master key to the effectiveness of this email control was how I took a complicated process and made it so easy a kindergartner could trade and make money.
All in just a "believable" 10 minutes a week.
I say believable because nobody buys unless they believe first.
As you'll see, another key to its success was how I targeted "regular investors" who simply wanted to add a few breakout trades to holdings to boost their returns.
When you threw in my complete, 100% risk-reversal strategy guarantee, the readers couldn't help but do a swan dive to the order form--especially when you see how I broke the cost to just $1.50 a day.
I can't wait for you to see it and steal a few ideas for your own promotions.
I would never release this one if I were still working because I stole so many ideas from this one I would not want to share it.
But now that I'm coaching and mentoring copywriters, I have no problem offering my swipes for sale so that others can benefit and profit from my successes.
I sincerely hope you add this one to your swipe file because it contains the foundation of my $1 Million Copywriting Formula that I used to average over $400K income for 20 years, $500K /year for a decade!
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
