I didn’t go to college to be an copywriter/entrepreneur. That
was the furthest thing from my mind.
But when I graduated, I couldn’t find a job. After sending out hundreds of resumes, I tried a different approach.
I cold called
this restaurant to pitch them my advertising services, services I learned as the college concert producer's assistant.
I used a script that I memorized from speech class. I not only closed the appointment but won the job. Two days later. I did the same thing. I closed a second job with another company--all by positioning
myself as a consultant, not a job seeker.
I found it was way easier to close a client than it was to close an employer for a job. 1000 times easier. I would call them, send them samples of my work, and then get them back on the phone to close the appointment.
In time, my clients started to look like a who’s who of local businesses: Citibank, Computer Age, Pacific Bell, Fireman’s Fund Insurance, First Savings Deposit Bank, Industrial Indemnity, Mateo High Fi, Peninsula Clock Shop, Sequoia Ski Shop, Southern Pacific Railroad, Sunset Magazine, and the granddaddy of them all--Visa.
Honestly, it was like taking candy from a baby.
It got even easier as I expanded from retail advertising to direct mail/direct response copywriting and used my computer to mass direct mail and email
big-name clients and even got them to call me!
When I niched down into the financial copywriting business, it was even easier. I knew exactly what they were looking for and positioned myself as “the rainmaker.”
And I had the track record to prove it.
In 1991 I went from charging $1500 for a direct mail package to $10,000--ultimately raising my price to $25,000 a package PLUS a royalty of 5 cents per direct mail piece and 10% of all online sales.
Today, my client list reads like a who’s who of publishers.
Agora
Aftershock Report
Asia Edge
Blue Chip Growth
Cabot Dividend Investor
Cabot Growth Investor
Cabot Options Trader
Cabot Small Cap Confidential
Cabot
Stock of the Week
Cabot Top Ten Trader
Cabot Marijuana Investor
Cash Machine
Charles Payne's Smart Investing
China Strategy
Emerging Growth
Forbes Dividend Investor
Forbes Gilder Technology Report
Forbes Nanotech Report
Forbes Oberweis Report
Forbes Wireless Outlook
Forecasts and Strategies
Global Growth
Street Authority
Tech Investing
The Complete
Investor
Trader’s Advantage
24-Hour Cash Flow Miracle
The Ultimate License to Print Money
Utility Forecaster
Wall Street’s Best Dividend Stocks
Wall Street’s Best Investments
Health & Healing
High Profit Stocks
High Yield Investing
Hilary Kramer's Absolute Capital Return
Hilary Kramer's Game Changers
Hilary Kramer's Value Authority
Hilary Kramer's 2-Day Trader
Hume Money
Files
Investor Alert
Investors’ World
Matt McCall's Investment Opportunities
Money Map Press
Natural Prescriptions for Women
New Mineral Cures
New Science of Getting What You Want
Next Generation of Natural Cures
Personal Finance
Platinum Growth
Prevention Health Books
Private Stock Briefing
Profitable Investing
Quantum Growth
Quantum Wealth System
Real Wealth
Report
Recurring Riches
Retirement Letter
Scarcity & Real Wealth
Secret Vitamin Cures That Work
Smart Money with the Dolans
All of it began by picking up the phone, sending out sales letters, following up with a phone call, and closing the sale.
As a result, I was able
to:
Work from home
Type letters for a living
Get paid like an author
Take my kids to and from school
Coach their sports
Put a meal on the table for my wife before she got home from her job
I wish the same thing for you.
If you have been following me for some time, you know that my goal is to create a legacy of copywriting/business-building knowledge that proves that anyone can use my time-proven formula to build a million-dollar copywriting business.
That’s why I created myHow to Sell Yourself as a Copywriter course--to show you how I built my business working with America's top publishing companies.
It's a simple program, to be sure.
But sometimes the simplest approaches are the most profound.
When you follow my time-proven approach, you'll find you're just a few calls and emails from landing some really great clients, as I have.
Here's the best part:
My course promises three great clients in 90 days or your money back.
How can this be?
Because you'll be using the same approach that made me one of the county's top copywriters, including:
How to position yourself as a seasoned professional. When you apply my OLD SCHOOL techniques you will never again pitch anybody with a KILLER SALES LETTER and POWERFUL SALES COPY or ever say things like “Hire me.” This does not
work. I will teach you what to say and what not to say. Trust me when I tell you this. This formation alone will be worth the entire cost of my home study course.
How to identify the people who will value YOU. I’ll explain why you must avoid the people who are looking for just another copywriter. If they are looking for copy at a price, then they are price shoppers. You want to work for people who value you
and the special something that you bring to the table. I will show you how to farm for and groom them.
How to get your clients to say yes. What nobody ever teaches you is what to say to prospective clients so that they will open their minds and listen to you. If you continue to say the wrong things, you will continue to be locked out of business that could easily be yours. I will teach you how to fashion a
professional sales pitch that not only reflects your special personality but gets results.
How to answer their objections. Truth is, you are going to always come up against people who are happy with their current copywriter, don’t think you can do the job, or are unwilling to pay your price. If all you can say to their objections is “OK,” then you will never get the work. When you follow my lead, you’ll learn to take
their objections like a judo master and use their force to keep their minds open to giving you a try.
The right way to get clients interested. If you’ve read this far and you are still sending out the “Looking for a hot copywriter” letter, you are never going to get business. I will give you a short three-to-four-paragraph letter that will increase your chances of not only getting a return phone call, but also
opening them up to receive your call.
The right way to follow up. Most copywriters simply follow up the wrong way. Believe it or not, when you return somebody’s call in two weeks, it’s like 20 minutes to them. Call a week later, and it’s as if they just hung up the phone and you called right back. I’ll show you the right pacing you need to return calls professionally. Otherwise you will turn off people who
would have hired you if only you had some patience.
How to stand head and shoulders above the competition. Look—99 out of 100 people fresh out of boot camp are going after the same people that you are. If you aren’t doing anything different, you will be perceived just as they are. There is a reason I command a writing fee of $25,000 plus royalties worth ten times that amount. You will learn this secret.
If you simply put my program to work for you, you could experience the same results.
P.S. I can't stress this enough: There’s a ton of business out there that is simply yours for the taking. Business that you are missing out on simply because you're not selling yourself the right way.
My program will take you by the hand and
show how you can win the jobs you want, by simply following my approach.
So what are you waiting for?
You're just a few calls away from getting three great paying clients.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
