My goal is to bring you some great ideas you can use to take your copy skills to the next level. You'll find that many of them are
simple. But sometimes the simplest ideas are the most profound.
EXAMPLE: My "Jackson Five" copy approach.
You've heard their song "ABC" I'm sure.
The chorus goes...
A B C, It's easy as 1 2 3, as simple as Do re mi, A B C, 1 2 3 Baby you and me girl
All I'm trying to say here is for you to make what you are selling EASY.
Nobody wants complicated.
They want to get rich by rubbing their two fingers together.
If you make
it sound like work... you can forget it.
They are not buying.
As I say, the easiest way to learn copywriting is to get yourself a swipe file of winning promotions. That was you'll have a great outline to start from.
You'll want to look at headlines, leads, transitions, and calls to action.
Memorize them. That is what I did.
Then when you are writing these transitions they will magically pop into your head when need them.
This is how I did it. This is how I teach it in my coaching program.
If you are looking for a great swipe file to begin with, I invite
you to checkout mine.
It's filled with my 10 biggest winners and it's full of great headlines, subheads, transitions and calls-to-action you can steal for your next promotion.
When you add it to your swipe file, you'll receive a $50 savings as my thank you for joining the A-list.
Again, thanks joining my team of up-and-coming copywriters.
I know you are going to be great!
All good wishes,
Doug D'Anna
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.