If you want to crush your next direct mail campaign, forget the old direct mail package. You want to go with the magalog.
REASON: The magalog is an infomercial in a magazine format.
It was one of the most popular direct mail formats of the 1990s--crushing the standard direct mail
package by a country mile.
Which is why the big publishers are bringing them back today!
TWO REASONS:
They are bypassing the spam filters, and
The magalog allows you the ability to tell a complete sales story, just like an infomercial, only in the
magazine format.
Designed to look like actual news, they were extremely popular in the investment newsletter and trading advisory field.
By the time the reader realized this was actually a promotional piece, they were getting their credit card out to pay to know "the secret stock" that would make you rich.
It told the story of an imminent danger to investors--something that they were already reading in
the press.
The only
difference was that this purpose of this story connected the dots to the solution we were selling--subscriptions to this publication.
What made it so powerful was that it was:
Written with the voice of authority.
Told a story investors were familiar with
Explained the economic situation in simple terms
Revealed economic time-bomb that was about to explode.
Provided the only solution that would save their future.
All in a news-style format that added to its credibility.
This piece does this to perfection--and without signalling this is a
sales piece until nearly the end.
All using the same facts readers were seeing in the financial media with the overlay of investment direction from a source they could trust.
If you are student of direct response marketing, this is one swipe file sample you will want in your library.
You will see firsthand how I formula the sales argument right from the beginning... and use that to organize and structure this 16-page promotion piece in logical manner that makes subscribing almost automatic.
In other words, I have taken a dangerous situation that investors
are seeing in the papers.
BUT--and this is
important--instead of telling them about it, I TELL THEM WHAT THEY SHOULD DO ABOUT IT and PROFIT!
Not only that, but WHY they need to act now or else risk their future!
That's what makes it, in my opinion, the
ultimate infomercial in a magazine format.
As you’ll see, it’s copywriting lesson in and of itself, one of my most prized possessions, and possibly one of the highest value swipes in my collection.
That's because it provided me an outline to work from I used in dozens of other winning magalogs.
This is why I have never shared it or offered it for sale, as I would not want my competitors copying my formula to use against me in head-to-head copywriting tests.
As such, I have priced this at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the
power contained in this control-busting magalog promotion.
For these reasons, should you decide to acquire a copy, you must agree not to sell, copy, or re-distribute this in any way.
If you have always wanted to get your hands on a high performing magalog, this would be it.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to act quickly.
Once the last copy has been taken, I will take this offer down and you will not have the
opportunity to add this one to your library.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
