It's Convert or Die, My Friend

If your copy doesn't convert lookers into buyers, then you might as well find a new profession. That's the bottom line when it comes to high-level copywriting.

Lots of copywriters can get you to open the email and read it. Fewer get you to click on the link to buy. Fewer still get you to actually pull your credit card out and BUY.

This is why some copywriters are making hundreds of thousands of dollars a year while others are barely breaking even.

My test results have proven time and again that the master key to turning eyeballs into money comes down to one thing.

The persuasiveness of your argument.

If you can't give your reader enough "reasons to buy" then they won't.

You must thoroughly convince someone that your product or service fills the need they are looking for--and at a price that makes sense to them.

As a copywriter, coach, and copy supervisor, I can't tell you how many packages I have seen that quickly lose focus. Rather than make a beeline to the order form the writer takes them on a scenic tour that gets them lost in the trees.

That's because they can't link their thoughts together in a cohesive manner. In other words, the copy is all over the place.

As I have said countless times, a great headline gives you a complete outline from which to begin.

Example:

As you can see in this example, it's fairly clear what this email promotion is all about, "The $ 6 Canadian Oil Stock to Hit $12 By Friday."

The accompanying copy spells out dozens of reasons why. In this case, the end results generated over $250K in revenues almost every time it was rolled out.

BUT the headline alone wasn't enough to get them to get them to click and buy. It was the the persuasive argument that PROVED BEYOND DOUBT that this "secret stock" was a winner.

It was all of the proof-points organized in a logical manner that walked the reader to the order form.

Over the years, I have identified dozens of EASY persuasive transitions that automatically help you create an organized sales flow that keeps your reader reading and your copy selling…

A few examples:

• The reason is simple...
• As my readers will tell you...
• As you’ll see..
• And that’s just the tip of the iceberg...
• When you add everything up...
• A golden opportunity you simply can’t ignore...

That has been my master key to success in copywriting. Connecting the dots from one idea to another as you walk the reader down the path to a sale.

Together, these transitions have generated over $100 million in sales for a three reasons.

My copy was:

1. Easy to read
2. Easy to understand
3. Incredibly persuasive.

That's because it thoroughly convinced the reader by argument.

My new e-report, Persuasive Transitions, The Holy Grail of High-Level Copywriting shows you step-by-step how I have done this.

Not on any kind of theoretical level.

It does it by giving you example after example of the logical persuasive transitions 

I have used to grab readers by the throat and then direct them down the page.

It does this by providing you with the "linking thoughts," if you will, that keep your readers reading down the page.

Here's an example from Persuasive Transitions, The Holy Grail of High-Level Copywriting.

When you download your copy of this guide, I'll take you inside my "linking thoughts" so that you not only can see what made this so persuasive. But also can use my template as an outline for your own copywriting projects.

When you use them, as I will show you, you'll be able to present your ideas in a logical and orderly fashion so that your readers open their wallets and buy whatever you're selling.

Unlike most guides that may simply give you a list of words, my guide will give you exact usages in my biggest-winning direct mail, email, and landing pages.

Not only will I take you through my headline transitions, but I'll also walk you through a number of my favorite body copy transitions as well. All of which points your reader directly to the order form, just like a divining rod.

Here's another example from Persuasive Transitions, The Holy Grail of High-Level Copywriting.

When you download your guide, you'll see how I make claims, support them, and work to get the reader to simply head nod in agreement. With each example, again, I will take you behind the scenes so that you will not only see the copy but the magic behind it.

That's the best one-two punch of persuasive writing advice I can offer you.  Especially when it comes to converting lookers into buyer.

That's why Persuasive Transitions, The Holy Grail of High-Level Copywriting also includes a number of my favorite closing transitions. That's where the rubber meets the road.

Here's one example:

Just with my other persuasive transitions, I'll give you the rationale behind each point so that you can then emulate this in your own copy.

In this special post, I have tried to show you the importance of transitions, how my approach has generated over $100 million, and the kind of real world advice you'll find in my new e-report, Persuasive Transitions, The Holy Grail of High-Level Copywriting.

My goal in creating it was to give you a major advantage in our "Convert or Die" economy that we copywriters live in.

Because if your copy does not convert, well... then you might as well find another profession.

If you'd like to obtain a copy for your swipe file, click here.

Here's the best part. 

Because you're a member of my A-list, you can obtain a copy for half what others will pay! 

So be sure to click here to grab your copy. 

Then please study it carefully and steal as many ideas as you can because they work!

All good wishes,

Doug D'Anna