Here's How I Wrote It and How You Can Use These Ideas to Create Your Own $250k
Launch Package
When it comes to launching a new product, there is no better way to do this than through expert storytelling.
My $250K launch package for the Cabot Dividend Investor did just that--told the story of an incredibly new investment income product that not only told you how it can pay you 14% on your money but also generate 326% in total returns.
As you'll see, the story shows you how the
product was developed, who
developed it, the results it has achieved, and why you could expect similar profits.
All in a believable way directed to past subscribers who knew the publication, the
editor, and the were simply hungry for an income-focused letter from a source they could trust.
The master key to this promotion's success was explaining the how this new income system worked in plain English--so even a kindergartener could understand it.
And then connecting the dots to the kind of money this system had made others with social proof.
A few examples:
Diversified Energy Company, 458.86% total return, 15.14% yield on cost
Major Consumer Retailer, 66.12% total return, 3.86% yield on cost
Chemical Company, 126.84% total return, 5.54% yield on cost
Diversified Machinery, 277.66% total return, 6.00% yield on cost
Transportation Services, 335.78% total return, 8.42% yield on cost
Retail Discount Store, 139.57% total return, 3.30% yield on cost
Specialized Apparel, 217.28% total return, 3.76% yield on cost
Integrated Oil, 44.73% total return, 3.75% yield on cost
Transportation Services, 262.18% total return,
7.75% yield on cost
So not only could the reader understand the system, they could see the kind of BIG MONEY it offered new subscribers.
All backed up with testimonials from other investment
advisors who validated the system.
EXAMPLE:
“From what I’ve seen so far, IRIS is truly a revolutionary income approach—one that will give income investors the same kind of advantage
that our Optimo growth system has given growth investors.” Paul Goodwin, Emerging Markets Specialist, Chief Analyst, Cabot China & Emerging Markets Report.
Frankly, it doesn't get better than that--getting a testimonial from another investment advisory with their own
publication.
Talk about validation!
Because this was a launch, we blended in personal, one-on-one,
exclusive benefits that would not be available down the road.
We did this by limiting the the number of new members, "To give you the kind of personal service that comes with this new approach."
We even took this one step further. We positioned this as a premium service.
So while other income letters were priced at $49, we charged double because I showed
we offered 10x the value and profits.
And then I went on to paint the dream of what a reader could expect in the future.
EXAMPLE:
Should you join us...
$10,000 could become $42,500 while generating $1,400 a year in dividends… $100,000 could become
$425,000 while generating $14,000 a year in income … and $1 million could turn into $4,250,000 while handing you a rich and rising $140,000—every year.
With my 100% no-risk, six-month money-back guarantee, how could the reader say no?
They couldn't and the $250K in launch revenues proved that it worked.
(By the way, that $250K was just the first time we rolled this out. We made an additional $250K
rolling out updated versions year after year after year!)
When you add this sample to your swipe file, you'll learn how to:
Tell a complete sales story from headline to call to action
Establish credibility right from the beginning, in order to tell a believable story
Explain the mechanism. In other words, walk the reader through the profit system to show how it works
Back
up your argument with verifiable proof. REMEMBER: Nobody buys if they don't believe.
Write in a tone that exudes leadership and trust. ALSO: People like to people they like and trust. So you'll see here how to sell without sounding salesy.
Layer on the benefits so
that as the reader reads the the promotion the offer gets better and better and better.
Target readers where they are, in thoughts and terms they understand, and then use that to continue to draw them in.
Create value 10X more than what the reader will pay for the
service while charging a premium price.
Create a "can't lose, Godfather-like offer that makes it virtually impossible for the reader to say no!
As you’ll see, it’s copywriting lesson in and
of itself, one of my prized possessions, and possibly one of the highest value swipes in my collection.
That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies.
If you would like to add one of the most powerful long-form emails I have ever written to your swipe file, this would be it.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to act quickly.
Once the last copy has been taken, I
will take this offer down and you will not have the opportunity to add this one to your library.
In addition to receiving a PDF of this incredible long-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
