The beauty of financial copywriting is that the market is constantly repeating itself. Boom, bust, inflation, recession, war, famine, earnings--you name it.
It's as if the stock market is attached to a giant bungee cord, always in motion always bouncing up and down.
This email I wrote 10 years ago is a great example. One that rings true to day--the cancellation of the Keystone Energy Pipeline by President Biden.
The same thing happened 10 years ago by his predecessor.
That event, as you'll see in this email, was the catalyst for a number of select stocks to rise higher.
In this email, you will see how I use that news event to walk the reader down the order form to get to the secret stock that will make you rich--all as a result of that one event.
Because the market is driven by news events, your ability to connect them to a profit opportunity is the the master key to making money as a financial copywriter.
This one email gives gives you a great example of how I have done this for over 30 years.
All by turning a news event in a Trojan horse. What the reader thought was a news story was really a sales pitch.
They just didn't realize it until they got to the order form. In this swipe you will see first hand how I:
Used time-proven John Caples "They Laughed" to capture the readers attention
Tied the profit opportunity to the headline/news event
Tap into the greedy hearts of investors who only want one thing--to get rich!
Continually use facts and proof-points in a way the makes the case that the recommended stock is about to explode with profits
Build up the editor's authority using his long-term track record for making his readers money
Blend everything together into one incredible risk-free savings offer.
What make this email so effective was that it hit the investors with where they were at--a way to profit from the cancellation of the keystone pipeline.
If you are looking for a winning theme that could work in this market now since Biden canceled the Keystone Pipeline, this is one swipe file I would recommend you add to your library.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
